Our Mission

We believe every tire shop owner deserves access to the same technology, vendor rates, and business strategies that big chains use. LTSOA levels the playing field by providing exclusive member benefits, cutting-edge tools like Shop Profits, and a supportive bilingual community.

Why LTSOA?

• Built by tire shop owners, for tire shop owners – We understand your challenges firsthand
• Bilingual support – Everything in English and Spanish
• Exclusive tools – Shop Profits dashboard, AI employee, review management
• Nationwide network – Connect with fellow owners across the United States
• Vendor partnerships – Save money on tires, equipment, and supplies

Meet the Founder

Robert Rivera is a passionate entrepreneur who saw the gap between what large tire chains have access to and what independent Latino-owned shops could afford. LTSOA bridges that gap with technology, community, and collective buying power.